Sessions

02-23-2022

• 11:00 AM - 12:05 PM (ET)

  Welcome Remarks and Keynote Address: Approaching Customer Communications and Marketing through a Diversity, Equity, and Inclusion Lens

  Speakers

  Glen Becerra

  Paul P. Skoutelas

  Jeffrey A. Nelson

  Sonya Grier

• 12:05 PM - 12:20 PM (ET)

  Break

• 12:20 PM - 01:10 PM (ET)

  Customer Experience

  Speakers

  Roan Bennett

  Aaron Weinstein

• 01:10 PM - 01:25 PM (ET)

  Break

• 01:25 PM - 02:15 PM (ET)

  Crisis Communications

  Speakers

  Morgan Lyons

  Howie Padilla

  Gordon Shattles

  Jennifer Recktenwald

• 02:15 PM - 02:30 PM (ET)

  Break

• 02:30 PM - 03:45 PM (ET)

  System-Size Roundtable – Small (Four million or fewer)

  (Four million or fewer passenger trips annually)

  Facilitator

  Jennifer Hirsch

• 02:30 PM - 03:45 PM (ET)

  System-Size Roundtable – Medium (4 million - 20 million)

  (More than four million, but fewer than 20 million passenger trips annually)

  Facilitator

  Jaime Kazlo

• 02:30 PM - 03:45 PM (ET)

  System-Size Roundtable – Large (More than 20 million)

  (More than 20 million passenger trips annually)

  Facilitator

  Alicia Trost

• 03:45 PM - 04:00 PM (ET)

  Break

• 04:00 PM - 04:50 PM (ET)

  Pivoting Your Marketing & Communications During COVID

  Speakers

  Edward Madden

  Dave Munley

• 04:50 PM - 05:00 PM (ET)

  Break

• 05:00 PM - 06:00 PM (ET)

  Advice for Persevering through Challenging Times

  Speakers

  Glen Becerra

  Adelee Le Grand, AICP

02-24-2022

• 11:00 AM - 11:50 AM (ET)

  Employee Communications

  Speakers

  Jessica Olson

  Brittany Hoffman

  Lia Blanchard

  Dylan Holmes

• 11:50 AM - 12:00 PM (ET)

  Break

• 12:00 PM - 12:55 PM (ET)

  Video/Animation

  Speakers

  Conan Low

  Nicholas Robles

• 12:55 PM - 01:00 PM (ET)

  Break

• 01:00 PM - 01:50 PM (ET)

  Marketing and Communications Roundtable -- PIO Shop Talk

  Facilitator

  Maggie Daly Skogsbakken

• 01:00 PM - 01:50 PM (ET)

  Marketing and Communications Roundtable -- Transit’s Labor Shortage

  Facilitator

  Melissa Chrisman

• 01:50 PM - 02:00 PM (ET)

  Break

• 02:00 PM - 02:50 PM (ET)

  Marketing and Communications Roundtable -- Social Media

  Facilitator

  Ryan Armstrong

• 02:00 PM - 02:50 PM (ET)

  Marketing and Communications Roundtable --Communicating the Value of Infrastructure Funding

  Facilitator

  Glen Becerra

  Paul Kincaid

• 02:50 PM - 03:00 PM (ET)

  Break

• 03:00 PM - 04:00 PM (ET)

  Wrap Up & Group Activity

  Speakers

  Jaime Kazlo