Alicia Trost is the Chief Communications Officer at the San Francisco Bay Area Rapid Transit (BART) overseeing all public relations, media relations, social media and customer communication. Her communications strategy centers around transparency and an engaging tone. She reports directly to the General Manager and works to bring the voice of BART riders into the board room and all executive decisions.
Trost was selected for Leadership APTA Class of 2021-22. She was coined one of the “realest social media managers in public transportation,” and Muck Rack named Trost as one of the "Top 15 CCOs” to follow on Twitter in 2021. Trost commutes by train and has been reporting to headquarters throughout the pandemic to respond to the crisis and to experience firsthand the quality of transit service provided.
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