Armed with nearly two decades of hands-on industry knowledge in journalism, multimedia, and storytelling, Mr. Robles is an effective public relations leader whether collaborating with management or front-line team members. His core competencies are providing creative direction, disseminating complex information for public consumption, and diplomatically diffusing tension when dealing with sensitive issues.
While Mr. Robles began in local television news at KNBC, most of his career has been devoted to legal public relations and marketing, having worked with some of the largest and most recognized law firms in the country. He created national, consumer-focused campaigns successfully spear headed marketing proposals to retain large clients, worked one-on-one with lawyers to positions them as experts in the field, and helped firms throughout the country brand (and rebrand) themselves.
In 2015, Mr. Robles brought his skill-set and background to the government sector – local government and transportation. He currently serves as Chief of Public Affairs for SunLine Transit Agency. His department is charged with managing all facets of communications, messaging, and marketing of SunLine. Recently, spearheading SunLine Refueled – the largest transit redesign in the Agency’s history.
He holds a Bachelor of Arts in journalism and a Master of Arts in communication. He is an active member in CAPIO, APTA and Latinos in Transit.
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