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Schedule

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11:00 AM - 12:05 PM (ET)
Welcome Remarks and Keynote Address: Approaching Customer Communications and Marketing through a Diversity, Equity, and Inclusion Lens

2

12:05 PM - 12:20 PM (ET)
Break
01:10 PM - 01:25 PM (ET)
Break
02:15 PM - 02:30 PM (ET)
Break
02:30 PM - 03:45 PM (ET)
System-Size Roundtable – Small (Four million or fewer)

(Four million or fewer passenger trips annually)

02:30 PM - 03:45 PM (ET)
System-Size Roundtable – Medium (4 million - 20 million)

(More than four million, but fewer than 20 million passenger trips annually)

02:30 PM - 03:45 PM (ET)
System-Size Roundtable – Large (More than 20 million)

(More than 20 million passenger trips annually)

03:45 PM - 04:00 PM (ET)
Break
04:00 PM - 04:50 PM (ET)
Pivoting Your Marketing & Communications During COVID
04:50 PM - 05:00 PM (ET)
Break
11:50 AM - 12:00 PM (ET)
Break
12:55 PM - 01:00 PM (ET)
Break
01:00 PM - 01:50 PM (ET)
Marketing and Communications Roundtable -- PIO Shop Talk
01:00 PM - 01:50 PM (ET)
Marketing and Communications Roundtable -- Transit’s Labor Shortage
01:50 PM - 02:00 PM (ET)
Break
02:00 PM - 02:50 PM (ET)
Marketing and Communications Roundtable -- Social Media
02:00 PM - 02:50 PM (ET)
Marketing and Communications Roundtable --Communicating the Value of Infrastructure Funding
02:50 PM - 03:00 PM (ET)
Break
03:00 PM - 04:00 PM (ET)
Wrap Up & Group Activity

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